01. Sensory studies & setup of sensory panels
Sensory Analysis
Afric’Atelier supports companies in conducting sensory studies tailored to local products and in implementing sensory panels.
We help teams structure their product evaluations through reliable scientific methodologies, adapted panels (internal, external, hybrid), and tools compliant with international standards, while taking into account product-specific characteristics.
This service allows you to:
• Objectively measure the sensory / organoleptic performance of products
• Validate the quality of products or raw materials
• Implement sensory specifications at the factory level
• Identify attributes that provide product superiority over competitors
Qualitative Consumer Research
We use approaches such as Co-Creation, Design Thinking, and Consumer Treks to support innovation and ensure the superiority of products launched on the market.
Through focus groups, in-depth interviews, and exploratory tests, we capture perceptions, usage behaviors, expectations, and emotional drivers of African consumers.
These studies allow to:
• Guide ideation and product development
• Refine concepts and consumer value propositions
• Identify key drivers of preference and differentiation
Combined Holistic Approach
Afric'Atelier supports R&D teams in deep understanding of real consumer expectations and translating them into product attributes for existing or new products.
By combining qualitative studies and sensory analyses, we identify gaps between product promise, sensory performance, and consumer experience.
This service allows you to:
• Confirm or challenge product performance in the market
• Identify areas for improvement or reformulation
• Anticipate risks of preference loss or market share decline
• Strengthen the competitiveness and sustainability of existing product ranges
• Reveal new product promises that offer a competitive advantage
Training
Convinced that sustainable performance depends on strengthening local capabilities, we develop partnerships with African universities and institutions.
Afric’Atelier contributes to skills development in sensory analysis and consumer research through training, applied research, and talent support.
Our actions aim to:
• Develop local scientific and technical skills
• Train the next generation of African experts
• Build bridges between academia and industry
• Offer real professional career opportunities across the continent
Ready to Test Your Products?
Contact us today to get started and improve your market offering.