Welcome to AFRIC’ATELIER
The Consumer and Sensory expertise that fuels your product innovations in Africa
The agency that helps companies deeply understand what African consumers feel, want, and expect
Discover Afric’atelier
At AFRIC’ATELIER, we believe that every market tells a story. Our role is to help you listen to it, understand it, and turn it into innovations and solutions that make a difference.
• Placing the consumer at the heart of your creations by testing your formulations and packaging with experts and consumers
• Refining your products with exceptional agility to save time and reduce your costs
• Equip you with a lasting competitive advantage enabling you to deliver a unique product experience and win over your consumers with every purchase and repurchase
We specialize in:
• Sensory studies : We specialize in sensory studies to enable you to quantify and measure, through organoleptic and sensory approaches, the quality of your products, ensure their consistency, and identify white spaces for new innovations.
• Qualitative product studies : We specialize in qualitative product studies with local consumers to provide you with clear, reliable, and actionable insights, enabling you to develop products perfectly aligned with the needs and desires of your consumers in Africa.
Whether you are in the Food industry, Cosmetics, Hygiene, Retail, Digital or any other sector related to product perception (product, packaging, virtual product), we support you in decision-making, ideation, innovation, and optimization of your offerings.
We specialize in studies in French language but also local languages (Nouchi, Wolof, Bambara, etc.) and we communicate and report equally in French and English.
Ready to Test Your Products?
Contact us today to get started and improve your market offering.
