{"id":537,"date":"2025-12-17T14:16:18","date_gmt":"2025-12-17T14:16:18","guid":{"rendered":"https:\/\/www.africatelier.com\/?page_id=537"},"modified":"2026-01-14T13:06:23","modified_gmt":"2026-01-14T13:06:23","slug":"a-propos","status":"publish","type":"page","link":"https:\/\/www.africatelier.com\/en\/a-propos\/","title":{"rendered":"About"},"content":{"rendered":"
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Origin<\/span>

Our Story<\/mark><\/h2><\/div><\/div><\/div><\/div>\n\n\n\n

Afric\u2019Atelier was born from the meeting of two worlds: West Africa and Europe. Two founders, two different journeys, yet one shared conviction: the sensory, cultural, and behavioral richness of Africa deserves to be better understood and better represented. Together, we are building a bridge between local knowledge and global standards.<\/p>\n\n\n\n

________<\/mark><\/p>\n\n\n\n

In response to studies long conducted by external players, often disconnected from local realities, Afric\u2019Atelier was created as a structure rooted in the field, working closely with consumers, communities, and cultures.
Because no one understands Africa better than those who live there.<\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n

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Convictions<\/span>

Our Mission<\/mark><\/h2><\/div><\/div><\/div><\/div>\n\n\n\n

Afric\u2019Atelier is committed to producing truly local studies, tailored to each country, each region, and each culture. Our teams of passionate local talent speak the languages, understand the practices, and grasp the sensitivities to deliver reliable, authentic, and directly actionable results.<\/p>\n\n\n\n

________<\/mark><\/p>\n\n\n\n

At the same time, we work to develop local expertise in sensory analysis and market research. Through partnerships with African universities, we contribute to training a new generation of experts and building a sustainable ecosystem. We don\u2019t just aim to study markets, but also to train, share knowledge, and create opportunities.<\/p>\n<\/div>\n<\/div>\n\n\n\n

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PERSPECTIVE<\/span>

Our Vision<\/mark><\/h2><\/div><\/div><\/div><\/div>\n\n\n\n

We envision an Africa guided by meaningful and accurate studies, rooted in cultures and aligned with local needs and realities.<\/p>\n\n\n\n

________<\/mark><\/p>\n\n\n\n

An Africa where local and international companies make decisions based on the field, where scientific and analytical talent is recognized, and where innovation emerges from the real needs of consumers
It is to carry this vision that Afric\u2019Atelier gives a voice to African markets and builds the skills of tomorrow.<\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n

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<\/p>","protected":false},"excerpt":{"rendered":"

Afric\u2019Atelier est n\u00e9e de la rencontre de deux horizons : l\u2019Afrique de l\u2019Ouest et l\u2019Europe. Deux fondatrices, deux parcours, mais une m\u00eame […]<\/p>","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-537","page","type-page","status-publish","hentry"],"uagb_featured_image_src":{"full":false,"thumbnail":false,"medium":false,"medium_large":false,"large":false,"1536x1536":false,"2048x2048":false,"trp-custom-language-flag":false},"uagb_author_info":{"display_name":"Theo","author_link":"https:\/\/www.africatelier.com\/en\/author\/theo\/"},"uagb_comment_info":0,"uagb_excerpt":"Afric\u2019Atelier est n\u00e9e de la rencontre de deux horizons : l\u2019Afrique de l\u2019Ouest et l\u2019Europe. Deux fondatrices, deux parcours, mais une m\u00eame […]","_links":{"self":[{"href":"https:\/\/www.africatelier.com\/en\/wp-json\/wp\/v2\/pages\/537","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.africatelier.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.africatelier.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.africatelier.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.africatelier.com\/en\/wp-json\/wp\/v2\/comments?post=537"}],"version-history":[{"count":18,"href":"https:\/\/www.africatelier.com\/en\/wp-json\/wp\/v2\/pages\/537\/revisions"}],"predecessor-version":[{"id":813,"href":"https:\/\/www.africatelier.com\/en\/wp-json\/wp\/v2\/pages\/537\/revisions\/813"}],"wp:attachment":[{"href":"https:\/\/www.africatelier.com\/en\/wp-json\/wp\/v2\/media?parent=537"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}